Baymard UX-Query

Baymard UX-Query is an AI research assistant for ecommerce UX questions. It helps designers and product teams find guidance from Baymard's usability studies and guidelines. Baymard says its research is used by 71% of Fortune 500 ecommerce companies; that figure describes customers, rather than the test participants.

Key Highlights

• Research-backed answers to UX questions
• Search through ecommerce usability guidance
• Guidelines for product pages and shopping journeys
• Examples and benchmarking in the wider platform
• Team training and plan-specific research access

What Makes It Different

UX-Query draws on a specialized usability research database. Its purpose is to connect a practical design question with relevant findings, instead of producing only general design advice. Teams can use the accompanying guidelines and examples to understand the reasoning behind a recommendation.

Features & Capabilities

Ask about a checkout, product page, navigation issue, or other ecommerce workflow. Review the response with the related research and apply the guidance in the context of your own users and interface. Research-backed suggestions still need interpretation for the particular product.

The broader platform adds UX training, site scanning, benchmarks, and industry research. Foundation covers essential storefront areas; Expansion includes more of the shopping journey. Custom options add wider research access and tailored industry or competitor work.

User Ratings and Testimonials

Baymard publishes selected testimonials from organizations including Nike and Levi Strauss & Co. They describe use of research and training in design decisions. These examples do not guarantee conversion improvements for every site; compare suggested changes with your own usability and business evidence.

Pricing & Value

• Free: selected guidelines and examples
• Foundation: $200/month, billed $2,400 annually, with 3 users and 150 guidelines
• Expansion: $350/month, billed $4,200 annually, with 3 users and 400+ guidelines
• Custom: from $700/month, billed from $8,400 annually

Additional users and tailored services affect the total cost.