Apollo

Brief Overview

Is finding accurate B2B contact data a challenge? Apollo.io is a sales intelligence platform that helps you find and engage with your ideal customers. It combines a massive contact database with tools for email outreach and analytics.

Key Highlights

• Vast Contact Database: Access millions of verified contacts with detailed information.
• Advanced Filtering: Target prospects by title, company size, industry, location, and technology stack.
• Email Automation: Launch and track email sequences directly within the platform.
• Seamless Integrations: Works with LinkedIn, Salesforce, HubSpot, and other tools.

What Makes It Different

Apollo.io stands out by combining a comprehensive lead database with powerful outreach automation in a single platform. This integration eliminates the need for multiple tools, streamlining the entire sales process from prospecting to engagement. Its real-time engagement tracking provides immediate insights into campaign performance.

Features & Capabilities

Apollo.io offers a suite of features for sales and marketing teams. You can build targeted lead lists, automate personalized email campaigns, and track engagement metrics like opens, clicks, and replies. The platform's Chrome extension allows you to add contacts from LinkedIn directly to your lists. It also includes data enrichment and a built-in email verifier to improve data accuracy.

User Ratings and Testimonials

Users on G2 give Apollo.io an average rating of 4.7 out of 5 stars across over 8,900 reviews. Many users praise the platform for its extensive contact database and time-saving automation features. Some mention that the data can occasionally be outdated and that the platform has a learning curve.

Pricing & Value

Apollo.io offers a free plan with limited credits. Paid plans start at $49 per user per month and offer more credits, advanced features, and integrations. The platform provides significant value by consolidating multiple sales tools into one, reducing overall software costs.