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unbounce

Build landing pages with a visual editor, run A/B tests, and use Smart Traffic to match visitors with page variants.

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Unbounce helps marketers and small teams build high-converting landing pages fast. It offers a no-code builder and AI optimization to boost conversions. It fits startups, SMBs, and growth teams.

Key Highlights

  • No-code drag-and-drop landing page builder
  • AI Smart Traffic to route visitors to the best variant
  • Unlimited landing pages from Build upward; Starter is limited to 5 pages
  • Built-in A/B testing with conversion insights
  • Advanced targeting for higher relevance
  • Simple collaboration for teams and agencies

What Makes It Different

  • Conversion-first workflow with AI that learns and adapts
  • Smart Traffic uses AI to match visitors with page variants; measure conversion changes for each campaign
  • Plan choice depends on traffic and testing needs
  • Publishing and hosting within the landing page platform

Features & Capabilities

  • Build landing pages quickly with reusable sections and templates
  • Run A/B tests to improve signups and sales
  • Use Smart Traffic for automatic visitor-to-variant matching
  • Apply advanced targeting to match offers to audiences
  • Typical use cases: lead gen, paid ads, product launches, webinars, and email campaigns
  • Suits solo founders, small teams, and agencies with multi-client needs

User Ratings and Testimonials

Unbounce publishes customer examples of landing page campaigns. Evaluate lead quality and conversion rate against your own baseline. A test needs representative traffic, and a result from another campaign does not guarantee the same improvement for a different audience or offer.

Pricing & Value

  • Build: $99/month for unlimited landing pages, drag-and-drop builder, and up to 20k traffic volume
  • Experiment: $149/month adds unlimited A/B testing, conversion insights, and up to 30k traffic volume
  • Optimize: $249/month includes Smart Traffic AI optimization, advanced targeting, and up to 50k traffic volume
  • Agency: Custom pricing, starting at 50,000 monthly visitors, 5 users, and 10 root domains; Concierge starts at 100,000 visitors

Save 25% with yearly billing.

The core value of Unbounce lies in its ability to create high-converting landing pages without requiring coding skills, thanks to its AI-powered optimization features.

Product facts

Pricing
Not yet verified
Access
Not yet verified
Product status
Not yet verified

Analytics

Deep dive into AI Tool performance and audience insights.

Growth Trend
Declining
-17%

Traffic growth over last 30 days

Traffic & Engagement
Monthly Visits
458.4K
Pages / Visit
4.9
Avg. Time
4m 30s
Bounce Rate
35.7%
Traffic Sources
Direct
52.1%
Search
39.8%
Referrals
6.1%
Social
1.3%
Top Countries
🇺🇸US
32%
🇬🇧GB
7.1%
🇮🇳IN
5.3%
🇫🇷FR
4.8%
🇨🇦CA
4%

FAQs

Is Unbounce a real company?

Yes. Unbounce is a Canadian software company based in Vancouver.

What is Unbounce used for?

Unbounce is used to build and optimize landing pages that capture leads and increase conversions.

What are the cons of Unbounce?

Plans limit visitors, users, and domains; Starter also limits pages. Compare the required testing features and traffic with plan costs.

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Curated by Michał Śnieżyński. Website may contain affiliate links.