PostHog Workflows

PostHog Workflows is a visual automation tool that uses product data to trigger sequences of actions. Teams can work with events, user properties and cohorts alongside the rest of PostHog. It supports messaging and operational workflows that react to what people do in a product.

Key Highlights

• Visual sequences with branching and delays
• Product events, cohorts and user properties
• Email, messages and supported actions
• Webhooks for connecting external workflows
• Testing tools and execution logs

What Makes It Different

Workflows connects automation directly to product behavior. Instead of first copying an event into a separate system, a team can use the data already collected in PostHog to start or personalize a sequence. The workflow still needs carefully chosen triggers and conditions.

Features & Capabilities

Create a workflow, define its starting event or audience, then add actions, delays and branches. A sequence might follow up with a user or carry out a step in another tool through a webhook. Conditions help direct different people to different paths.

Testing and execution logs help inspect the behavior of a sequence. MCP tools can assist with creating and examining workflows. Review the audience, message content and destination before enabling a workflow that sends messages or modifies another service.

User Ratings and Testimonials

PostHog presents product examples and demonstrations of Workflows. Use a small test audience to assess whether the automation matches your intended product experience. Inspect failures and repeated triggers, especially when an action can send more than one message to a person.

Pricing & Value

• Workflow usage: metered around the applicable usage units
• Messaging: separate pricing considerations for message delivery
• Other PostHog products retain their own billing

Estimate both workflow activity and message volume before scaling a sequence. A workflow allowance does not make all connected PostHog products or external services free.