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Whisk

Former Google image-generation experiment whose capabilities moved into Flow.

Screenshot of Whisk website

Whisk was Google's image-generation experiment based on visual references for a subject, scene, and style. Google announced in February 2026 that capabilities from Whisk and ImageFX were moving into Flow. The former Whisk address now directs visitors to Flow.

Key Highlights

  • Product transition: Whisk capabilities moved into Flow
  • Visual references were central to the original experiment
  • Flow brings image and video work into one workspace
  • Opt-in transfer of Whisk projects and assets was announced for March
  • Current availability and limits belong to Flow

What Makes It Different

Whisk approached image generation through reference images, while Flow combines image creation with video workflows and asset management. The migration is a change in the product surface. It is not a reason to describe Whisk as a separate current subscription or to assume every former workflow remains identical.

Features & Capabilities

Google's Flow update describes generating, editing, and animating content in one workspace. Assets can be organized in collections and used as inputs for creative work. The transition announcement included an opt-in path for moving Whisk and ImageFX projects into a Flow library.

For new projects, begin with the current Flow interface and check the options available to the account. A project transfer announcement does not establish that a past transfer window remains open or that every asset was moved automatically. Keep original material and review the current destination before relying on a migrated workflow.

User Ratings and Testimonials

Feedback about Whisk concerns the former experiment. It should not be presented as an aggregate rating for Flow or a guarantee of identical output. Compare the current image and video controls using the kind of references your project needs.

Pricing & Value

There is no separate current Whisk offer described here. Flow has its own access rules, credits, and subscription terms. An image-generation option in Flow does not imply unlimited video generation or that all models and features are available to every account.

Product facts

Pricing
Not yet verified
Access
Not yet verified
Product status
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Analytics

Deep dive into AI Tool performance and audience insights.

Growth Trend
Growing
+30%

Traffic growth over last 30 days

Traffic & Engagement
Monthly Visits
28.2M
Pages / Visit
6.4
Avg. Time
7m 50s
Bounce Rate
27.1%
Traffic Sources
Direct
51.2%
Search
42%
Referrals
4.9%
Social
1.7%
Top Countries
🇺🇸US
15.6%
🇧🇷BR
12.2%
🇮🇳IN
9.6%
🇰🇷KR
7.5%
🇯🇵JP
4.8%

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Curated by Michał Śnieżyński. Website may contain affiliate links.