Adobe Firefly

Adobe Firefly is a creative AI suite for images, video, audio, and vectors. It helps designers, marketers, and small teams produce high‑quality assets fast with commercial usage rights. It works closely with Adobe Creative Cloud apps.

Key Highlights

• Seamless integration with Photoshop and Illustrator
• Generative Fill delivers strong, realistic edits
• Simple interface with clear prompting
• Commercial usage rights for generated content
• Content Credentials watermarking for transparency
• Text to Video and video generations in higher tiers
• Audio/video translation in Premium
• Credits-based system that scales with needs

What Makes It Different

Firefly stands out for tight Creative Cloud integration and an interface that feels familiar to Adobe users. It focuses on safe, commercially usable outputs and traceable content credentials. Prompting is straightforward, which reduces the need for trial and error.

Features & Capabilities

• Image: generative fill, background replace, object add/remove, style control
• Vector: generate vector graphics and editable assets for Illustrator
• Text to Video: create short clips and variations, plus video generations
• Audio/Video translation: translate and localize content in Premium
• Use cases: marketing visuals, product photos, social posts, concept art, brand assets, quick video shots
• Workflow: works inside Creative Cloud with generative credits per month

User Ratings and Testimonials

Average rating: 4.2 out of 5 stars from 9 reviews on Product Hunt.

• Pros: smooth Creative Cloud integration; impressive generative fill; simple UI; better prompting than some rivals.
• Cons: watermark can annoy some users; occasional prompt handling and color accuracy issues, including Pantone.

Pricing & Value

• Firefly Standard: $9.99/month with 2,000 generative credits, unlimited standard image features, and up to 20 five-second video generations.
• Firefly Pro: $29.99/month with 7,000 generative credits, premium features like Text to Video, and up to 70 five-second video generations.
• Firefly Premium: $199.99/month with 50,000 generative credits, unlimited video access, and up to 166 minutes of audio/video translation.
• Creative Cloud Pro: $69.99/month includes 4,000 generative credits plus 20+ creative apps and Acrobat Pro.

Adobe Firefly offers a free tier with limited access to both standard and premium creative AI features.

The primary value of Adobe Firefly lies in its comprehensive creative AI suite, which generates images, videos, audio, and vector graphics with commercial usage rights.