
Synthesia is an AI video platform that creates studio-quality videos featuring lifelike AI avatars and voiceovers from a written script. It is built for business use (training, onboarding, product, and marketing videos) where teams need to produce and update content at scale without filming. You type or paste a script, pick an avatar and language, and Synthesia generates the video.
Synthesia is the category leader for enterprise avatar video, used by a large share of the Fortune 100. Its strengths are avatar realism, the breadth of languages, and how cheap it makes updating content: changing a sentence is a script edit, not a new shoot.
You build videos in a slide-like editor: choose an avatar, write the script, add media, captions, and branding, then generate. Localization is a core workflow: one video can be produced in dozens of languages from the same source.
For teams, Synthesia adds shared workspaces, review and approval, brand controls, and export into learning platforms, making it practical for large content libraries.
With over 2,000 five-star reviews on G2, users consistently praise how easy it is to produce professional videos and to localize them. Common criticisms are that avatars, while strong, can still feel slightly synthetic for emotional content, and that higher-volume plans get expensive.
Paid credits are shared across usage-based features. Annual plan credits are available upfront; monthly allowances reset each billing period.
Basic is free with monthly allowances and a watermark. Starter is $29/month, or $18/month billed yearly; other paid plans add credits.
Creating videos with AI avatars and voiceovers from a script, mainly for training, onboarding, and marketing in 140+ languages.
Synthesia leans enterprise and training; HeyGen is favored for marketing and expressive avatars. Both are top AI avatar tools.
Starter is $29/month or $18/month yearly; Pro is $89/month or $64/month yearly. Basic is free and Enterprise has custom pricing.
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