Clay

Clay combines data enrichment, AI research, and workflow automation for go-to-market teams. It helps people research prospects and move the results into outreach or customer records. Claygent performs web research, while provider waterfalls can try several data services within one enrichment workflow.

Key Highlights

• Enrich records using multiple data providers
• Research prospects with Claygent
• Use waterfalls to route enrichment requests
• Build tables for prospecting workflows
• Add CRM synchronization on eligible plans

What Makes It Different

Clay separates the data purchased from providers from the platform work needed to process it. Data Credits pay for purchased data, while Actions measure orchestration. Bringing a provider API key can avoid Clay Data Credit charges for that provider, but platform Actions still apply.

Features & Capabilities

Teams assemble a table of companies or people, add enrichment steps, and use AI research for custom fields. They can combine provider results, track selected signals, and connect the output to outreach systems.

Paid tiers add phone enrichment, reusable functions, CRM synchronization, HTTP integrations, and governance at different levels. Check the exact integration and table limits rather than assuming every connector is available on every plan.

User Ratings and Testimonials

Clay publishes customer examples describing automated enrichment and prospect research. These illustrate use cases rather than guarantee lead quality. Test a small dataset for missing results, duplicated records, and the usefulness of each enriched field.

Pricing & Value

Free includes 100 Data Credits and 500 Actions/month, with up to 200 rows per table. Paid Launch and Growth increase allowances and features; Enterprise uses a custom annual commitment. Actions reset each billing cycle. Eligible unused Data Credits can roll over within plan limits. Estimate both meters before expanding a workflow.