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Spara

AI sales agents help marketing and sales teams qualify leads, book meetings, run product demos, and draft outreach.

Screenshot of Spara website

Spara is a no-code AI sales platform for marketing and sales teams. Its agents answer inbound questions, qualify leads, and book meetings. The platform also runs interactive product demos and drafts outreach using buyer signals and conversation history.

Key Highlights

  • Lead qualification and meeting booking across multiple channels
  • AI product demos trained on company knowledge and sales calls
  • Shared buyer context across sales workflows
  • Outbound drafts based on buyer activity and pipeline stage
  • Agent testing, analytics, and CRM integrations

What Makes It Different

Spara combines conversations, demos, and follow-up workflows in one platform. Agents use CRM data and earlier interactions to carry buyer context between channels. Demo agents draw on a company's knowledge base and sales calls, letting prospects ask questions and explore the product on their own schedule.

Features & Capabilities

Teams can build workflows with a visual workflow builder, edit agents, and review engagement analytics. Inbound agents route qualified website visitors to sales. Other workflows follow up with event attendees or guide new customers through onboarding.

Native integrations include Salesforce, HubSpot, Calendly, Cal.com, and Chili Piper. All plans include a company knowledge base, lead enrichment, and role-based access control. Voice, demos, and A/B testing start on Growth; text messaging and API access are Enterprise features.

User Ratings and Testimonials

Mindbody's featured testimonial credits Spara with distinguishing visitor intent and connecting software buyers to sales. Rho's sales leader praises its handling of inbound demand while reps focus on relevant conversations. Use a pilot to assess qualification accuracy and handoffs for your own buyers.

Pricing & Value

The listed monthly rates require annual billing:

  • Starter: $2,100/month for chat, email, and workflows.
  • Growth: $3,750/month, adding voice, AI demos, visitor deanonymization, and A/B testing.
  • Enterprise: Custom pricing, adding text/SMS, multivariate testing, SSO/SAML, and API access.

All plans include unlimited seats, onboarding, assigned support staff, and weekly agent optimizations. Talk to sales about expected conversation volume and contract terms before choosing a plan.

FAQs

What does spara do?

Its AI sales agents answer buyer questions, qualify leads, book meetings, run product demos, and draft outreach across channels.

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Curated by Michał Śnieżyński. Website may contain affiliate links.