4 Best Apollo Alternatives in 2026

The best alternative to Apollo is Artisan. If that doesn't suit you, we've compiled a ranked list of other Apollo alternatives to help you find a suitable replacement. Other interesting alternatives to Apollo are: 11x, Clay and Salesloft.

Apollo alternatives are mainly AI Sales Tools tools but may also be AI Marketing Tools tools. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Apollo.

Artisan is an outbound sales platform built around Ava, its AI BDR. Sales teams use it to find leads, prepare outreach, handle replies, and book meetings. Teams configure approvals and escalation rules so human representatives can take over relevant conversations.

Key Highlights

Ava for outbound campaigns and reply handling
B2B prospect search and enrichment
Email and social outreach, with queued phone steps
Salesforce and HubSpot synchronization
Optional dialer seats for human representatives

What Makes It Different

The platform combines prospect information, campaign activity, and meeting booking in one sales workflow. Ava handles repetitive outreach while representatives focus on live conversations. Teams set the campaign parameters rather than treating autonomous work as an assurance of qualified meetings.

Features & Capabilities

Teams can run cold outreach, reengage CRM contacts, and build cross-sell campaigns. Intent signals and account information help shape the messaging. Salesforce and HubSpot sync bidirectionally, custom webhooks bring in data, and Slack supports performance updates.

Plans include onboarding support and sending infrastructure sized to the campaign. Lead volume, mailboxes, and dialer seats affect the configuration. Review escalation behavior and contact handling before expanding a campaign.

User Ratings and Testimonials

Artisan presents customer examples and states that thousands of sales professionals use Ava. Those examples concern particular outbound programs. Evaluate replies, booked meetings, contact quality, and sending performance in your own target market, and compare the result with the agreed campaign scope.

Pricing & Value

Team: quote-based plan for initial outbound programs
Scale: quote-based plan with dedicated customer support and CRM setup
Enterprise: custom volume, rollout support, and security controls

The full outbound platform is included across plans. Contact sales about lead volume, optional dialer seats, and evaluation terms; the previous Free, Intern, and Employee credit tiers are not the current offer.

Looking for alternatives to other popular tools? Check out other posts in the alternatives series and flowtools.co, a directory of best AI tools with filters for tags and categories for easy browsing and discovery.

11x is an AI sales platform for sales, RevOps, and GTM teams. Alice acts as an AI SDR for outbound prospecting, research, outreach, and meeting booking. Julian handles inbound sales conversations around the clock.

Key Highlights

Alice researches buyers, personalizes outreach, and drives qualified meetings
Julian runs natural language sales calls and adapts during the conversation
Covers prospecting, outreach, inbound handling, analytics, and deliverability
Supports multilingual operations and multi-channel motions for nurture, reactivation, events, and expansion

What Makes It Different

11x is built around named digital workers rather than a generic sequence builder. Alice owns outbound generation across prospect research, messaging, and meeting booking. Julian focuses on inbound qualification and live sales conversations.

The product framing is broader than email sequencing. It combines prospect research, messaging, inbound qualification, CRM workflows, and analytics around Alice and Julian.

Features & Capabilities

The workflow starts with finding and researching accounts, then turning that context into personalized messaging and outbound workflows. 11x also lists analytics, deliverability, CRM integration, Slack integration, G2 integration, and API access.

Alice supports lead generation, nurture, reactivation, closed-lost recovery, PLG conversion, and event follow-up. Julian is positioned for inbound qualification, speed-to-lead, meeting scheduling, onboarding operations, and expansion.

User Ratings and Testimonials

11x does not publish a public average rating. The homepage includes customer quotes from leaders at Checkr and other companies, with praise for partnership, AI personalization, and using 11x as an execution layer for sales. Customer examples cite a 1.5x increase in qualified meetings and $1M+ pipeline in the first 3 months.

Caveat: 11x is not presented as self-serve or free, and pricing is handled through sales conversations.

Pricing & Value

Alice: outbound AI SDR for prospect research, personalized outreach, and meeting booking
Julian: inbound AI sales worker for qualification, live conversations, and scheduling
Growth and Enterprise solution pages: quote-based options for larger volume, more languages, routing, integrations, and compliance needs

11x does not publish self-serve pricing. Treat it as a quote-based sales automation platform for teams with enough pipeline volume to justify procurement.

Clay combines data enrichment, AI research, and workflow automation for go-to-market teams. It helps people research prospects and move the results into outreach or customer records. Claygent performs web research, while provider waterfalls can try several data services within one enrichment workflow.

Key Highlights

Enrich records using multiple data providers
Research prospects with Claygent
Use waterfalls to route enrichment requests
Build tables for prospecting workflows
Add CRM synchronization on eligible plans

What Makes It Different

Clay separates the data purchased from providers from the platform work needed to process it. Data Credits pay for purchased data, while Actions measure orchestration. Bringing a provider API key can avoid Clay Data Credit charges for that provider, but platform Actions still apply.

Features & Capabilities

Teams assemble a table of companies or people, add enrichment steps, and use AI research for custom fields. They can combine provider results, track selected signals, and connect the output to outreach systems.

Paid tiers add phone enrichment, reusable functions, CRM synchronization, HTTP integrations, and governance at different levels. Check the exact integration and table limits rather than assuming every connector is available on every plan.

User Ratings and Testimonials

Clay publishes customer examples describing automated enrichment and prospect research. These illustrate use cases rather than guarantee lead quality. Test a small dataset for missing results, duplicated records, and the usefulness of each enriched field.

Pricing & Value

Free includes 100 Data Credits and 500 Actions/month, with up to 200 rows per table. Paid Launch and Growth increase allowances and features; Enterprise uses a custom annual commitment. Actions reset each billing cycle. Eligible unused Data Credits can roll over within plan limits. Estimate both meters before expanding a workflow.

Salesloft helps revenue teams prioritize and take action on what matters most - driving smarter sales execution, more qualified pipeline, and faster deal cycles.