Leonardo

Leonardo is an AI platform for generating images and videos. It helps creators, teams, and small businesses produce high-quality visuals fast with flexible controls and model training. Go from prompt to production assets in minutes.

Key Highlights

• Fast Tokens for quick, high-priority renders
• Unlimited relaxed generation on upper plans
• Train personal AI models to match your style
• Community AI models for rapid experimentation
• Private or public creations based on your needs
• Team workspaces with shared token pools
• Strong quality controls and outputs
• Fits marketing, product, and web design workflows

What Makes It Different

Leonardo’s token-based system gives you precise control over speed and cost. You can move from fast bursts to relaxed, unlimited generation without guesswork.

Personal model training and team features make it worthwhile for both solo creators and groups. The combination of privacy options, community models, and flexible pacing supports a wide range of workflows.

Features & Capabilities

• Image and video generation from text prompts
• Flexible quality and pacing controls via tokens
• Access to community AI models for style variety
• Train personal AI models (plan limits apply)
• Private creations for sensitive projects
• Team collaboration with shared token pools
• Use cases: concept art, ads, social posts, product visuals, website mockups, and wireframes

User Ratings and Testimonials

Leonardo has an average rating of 4.9 out of 5 stars, based on 95 reviews, on Product Hunt.

• Users like the free Figma kit and say it speeds up website building.
• The AI tools create real content for wireframes, which helps the client buy in.
• Some reports indicate that one-third of components can have issues, more so with complex ones.
• The team earns praise for steady improvements and pushing design forward.
• Many say it saves significant time and works well with Webflow.

Pricing & Value

• Free: 150 Fast Tokens daily, public images only, community AI models, and basic quality settings.
• Apprentice: $12/month for 8,500 Fast Tokens monthly, private creations, and the ability to train 10 personal AI models.
• Artisan Unlimited: $30/month for 25,000 Fast Tokens monthly, unlimited image generation at a relaxed pace, and the ability to train 20 personal AI models.
• Maestro Unlimited: $60/month for 60,000 Fast Tokens monthly, unlimited image and video generation at a relaxed pace, and the ability to train 50 personal AI models.
• Leonardo for Teams: Starting at $24 per seat for shared token pools, unlimited generation for all members, and team collaboration features.

The free tier gives 150 daily tokens for casual creators to explore AI art generation. Many tools lock the basics behind paywalls, so this is generous for testing.

Leonardo’s core value comes from the token system. It gives flexible control over speed and volume, with options for both solo work and team collaboration.