
Artisan is an AI-first sales platform built around Ava, an AI BDR for outbound teams. It helps startups, SMBs, and enterprise sales teams find prospects, enrich records, send outreach, handle replies, and book meetings from one workflow.
Artisan packages outbound data, enrichment, sequencing, reply handling, and scheduling inside one AI employee instead of asking teams to combine prospecting tools, enrichment vendors, and sales engagement software. Ava is not just a writing assistant: the site says she prioritizes leads, launches campaigns, optimizes copy, and uses escalation rules.
The main tradeoff is control. The product is built for teams willing to let an AI agent run more of the outbound motion, while the pricing page still marks full self-driving Ava as "Soon".
Teams can search B2B leads, use local data, monitor signals, run cold outbound, re-engage CRM leads, and create cross-sell or upsell campaigns. Ava uses CRM and product usage data for account-aware messaging, sends on behalf of account owners, and integrates with CRM, calendar, and data tools.
Campaign work includes agent research, AI message generation, A/B testing, lead prioritization, replies, scheduling, deliverability monitoring, and optional human power dialer seats. Credits cover email enrichment, phone enrichment, visitor identification, autonomous replies, and end-to-end campaigns.
Artisan does not show a public G2, Capterra, or Product Hunt rating in the available materials. Its site says Ava is trusted by thousands of BDRs, AEs, and AMs globally, but it does not show named testimonials. The clearest limitation is that full self-driving Ava is marked as "Soon".
The free plan and 10K-credit trial make evaluation low-risk, while paid tiers are priced for teams ready to run real outbound volume.
Artisan has a $0 Free plan. Paid plans shown are Intern at $250/month and Employee at $600/month, both billed annually.
Yes. Artisan is the company behind Ava, an AI BDR for outbound sales, with its platform available at artisan.co.
Yes. The Free plan includes 300 credits/month, and new accounts get a 10K-credit, 30-day trial with no credit card required.
Artisan's About page lists Jaspar Carmichael-Jack and Sam Stallings as its founders.
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