Frase

Frase is an SEO and GEO platform for content and marketing teams that want one workspace for research, writing, optimization, audits, and AI visibility tracking. It studies search competitors, builds briefs and drafts, scores content, and tracks whether brands appear in AI results.

Key Highlights

• Combines SERP research, briefs, writing, SEO optimization, GEO scoring, audits, and AI search tracking
• Analyzes the top 10 SERP competitors and highlights missing topics, questions, and patterns
• Gives real-time SEO and GEO scores, topic suggestions, keyword tracking, and competitive benchmarks

What Makes It Different

Frase is positioned as an agent, not just a writing assistant or keyword dashboard. A single workflow can move from competitor analysis to a brief, then into draft creation, optimization, publishing, and the next recommended content fix.

The practical difference is the mix of classic search optimization and AI visibility tracking. Teams can work on Google rankings while checking whether AI answer engines cite their brand or favor a competitor.

Features & Capabilities

The core workflow starts with a keyword, topic, or market request. Frase studies the top 10 search results, identifies gaps, creates a brief, and helps draft and optimize the article with live scoring.

Beyond the editor, Frase includes AI visibility tracking, site audits, content opportunities, a content calendar, auto internal linking, brand voice profiles, reference documents, publishing support, data exports, API access, and MCP access.

User Ratings and Testimonials

Frase reports a 4.8/5 G2 rating, 500+ G2 reviews, and 98% would recommend. Testimonials on the site emphasize faster research, higher content output, and better visibility into AI search citations.

The main constraint is volume. Starter is limited to 10 AI-optimized articles per month, 50 audit pages, 1 domain, 1 seat, and 2 AI platforms tracked.

Pricing & Value

• Starter: $49/month, billed monthly, for 1 user, 1 domain, 10 AI-optimized articles, 50 audit pages, AI tracking, SERP research, API access, and MCP access
• Professional: $129/month, billed monthly, with 3 seats, 5 domains, 40 articles, 250 audit pages, brand voices, reference documents, and extra seats at $29/seat
• Scale: $299/month, billed monthly, with 5 seats, 10 domains, 100 articles, 1,000 audit pages, multi-channel content creation, exports, and custom brand voices
• Enterprise: custom pricing for SSO/SAML, white-label client portal, dedicated account manager, custom SLA, SOC 2 Type II attestation, volume pricing, and priority API access

All plans include the Frase Agent and a 7-day free trial with no credit card requirement. Annual billing saves 20%, and add-ons cover more articles, audit pages, seats, or visibility prompts.