Semrush Alternatives

SE Ranking is an AI SEO and GEO platform for teams that need to prove search visibility, not just watch rankings move. It helps agencies, brands, and in-house SEO teams track rankings, AI search presence, competitors, content work, and client reporting from one web platform.

Key Highlights

• Tracks rankings, brand mentions, links, and competitors across SEO and AI search
• Monitors visibility in ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode
• Combines keyword, backlink, and domain data with AI and ML processing
• Includes content tools for writing support and AI-powered optimization tips
• Adds white-label reports, lead generation, client seats, and an agency catalog
• Connects with GA4, GSC, Data Studio, Matomo, Make.com, n8n, Zapier, API, and MCP

What Makes It Different

SE Ranking is positioned around cross-channel visibility rather than rank tracking alone. SE Ranking ties classic SEO monitoring to GEO and social performance, so teams can compare rankings, brand mentions, links, AI answers, and competitor context in one reporting frame. Its API and MCP support also make the data usable in dashboards, automations, and AI assistants.

Features & Capabilities

Use SE Ranking to track rankings across engines, research keywords and competitors, analyze backlinks, and follow search progress over time. AI visibility tools show where a brand appears, how AI platforms describe it, and how competitors compare across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode.

For content teams, it supports content creation and optimization with AI-powered recommendations. For agencies, the Agency Pack adds white-label reports, a lead generator, client access, client seats, and an Agency Catalog listing. Integrations cover GA4, GSC, Data Studio, Matomo, Make.com, n8n, Zapier, API access, and MCP.

User Ratings and Testimonials

SE Ranking highlights G2 awards, 40,000+ agencies, and SEO users from 150+ countries, but does not publish a single average review score. Named testimonials praise ease of use, up-to-date data, client reporting, and replacing several SEO tools. Because the page is vendor-selected praise, buyers should test data quality, project limits, and add-on needs during the trial.

Pricing & Value

• Core: from $103.20/mo, with rank tracking, unlimited keyword and competitor research, and reporting integrations
• Growth: from $223.20/mo, adds project lifetime historical data and API access with 300k credits
• Agency Pack add-on: from $69.00/mo, for agency catalog, white-label reporting, lead generation, white label, and client seats
• AI Search add-on: from $71.20/mo, for AI search visibility work
• API add-on: from $149.00/mo, for more direct data access

A 14-day full-access trial with no credit card is available for checking fit before purchase.

Frase is an SEO and GEO platform for content and marketing teams that want one workspace for research, writing, optimization, audits, and AI visibility tracking. It studies search competitors, builds briefs and drafts, scores content, and tracks whether brands appear in AI results.

Key Highlights

• Combines SERP research, briefs, writing, SEO optimization, GEO scoring, audits, and AI search tracking
• Analyzes the top 10 SERP competitors and highlights missing topics, questions, and patterns
• Gives real-time SEO and GEO scores, topic suggestions, keyword tracking, and competitive benchmarks

What Makes It Different

Frase is positioned as an agent, not just a writing assistant or keyword dashboard. A single workflow can move from competitor analysis to a brief, then into draft creation, optimization, publishing, and the next recommended content fix.

The practical difference is the mix of classic search optimization and AI visibility tracking. Teams can work on Google rankings while checking whether AI answer engines cite their brand or favor a competitor.

Features & Capabilities

The core workflow starts with a keyword, topic, or market request. Frase studies the top 10 search results, identifies gaps, creates a brief, and helps draft and optimize the article with live scoring.

Beyond the editor, Frase includes AI visibility tracking, site audits, content opportunities, a content calendar, auto internal linking, brand voice profiles, reference documents, publishing support, data exports, API access, and MCP access.

User Ratings and Testimonials

Frase reports a 4.8/5 G2 rating, 500+ G2 reviews, and 98% would recommend. Testimonials on the site emphasize faster research, higher content output, and better visibility into AI search citations.

The main constraint is volume. Starter is limited to 10 AI-optimized articles per month, 50 audit pages, 1 domain, 1 seat, and 2 AI platforms tracked.

Pricing & Value

• Starter: $49/month, billed monthly, for 1 user, 1 domain, 10 AI-optimized articles, 50 audit pages, AI tracking, SERP research, API access, and MCP access
• Professional: $129/month, billed monthly, with 3 seats, 5 domains, 40 articles, 250 audit pages, brand voices, reference documents, and extra seats at $29/seat
• Scale: $299/month, billed monthly, with 5 seats, 10 domains, 100 articles, 1,000 audit pages, multi-channel content creation, exports, and custom brand voices
• Enterprise: custom pricing for SSO/SAML, white-label client portal, dedicated account manager, custom SLA, SOC 2 Type II attestation, volume pricing, and priority API access

All plans include the Frase Agent and a 7-day free trial with no credit card requirement. Annual billing saves 20%, and add-ons cover more articles, audit pages, seats, or visibility prompts.

Surfer SEO is a content optimization platform that turns SERP and AI search data into concrete writing guidelines. It is built for marketing teams, agencies, and SEOs who want content that ranks in Google and gets cited by AI engines like ChatGPT, Gemini, and Perplexity. You research a keyword, write in the editor, and Surfer scores your draft against the top-ranking pages.

Key Highlights

• Content Editor with live, competition-based on-page guidelines and a Content Score
• AI visibility tracking that shows whether ChatGPT, Perplexity, Gemini, and Google AI Overviews mention your brand
• SERP Analyzer to compare your page against top competitors
• Surfy, an AI writing assistant, plus an AI detector and Humanizer
• Content Audit, keyword research, topical maps, and cannibalization reports
• Integrations with WordPress, Google Docs, Contentful, and Zapier

What Makes It Different

Surfer's recommendations come from reverse-engineering the pages that already rank, analyzing what the company describes as over 500 web and AI signals rather than fixed keyword density rules. The Content Score gives writers one measurable target.

Its 2026 repositioning adds AI search to that workflow. Beyond Google rankings, Surfer tracks how large language models answer real prompts, flags when a competitor takes a mention, and suggests fixes.

Features & Capabilities

The core loop is diagnose, fix, and monitor. You audit existing content for quick wins, build briefs, then write in the Content Editor where guidelines update as you type. AI visibility tracking watches named prompts across ChatGPT, Perplexity, Google AI Mode, and Gemini, with mention gap and brand sentiment views.

For teams, Surfer adds brand workspaces, custom voices and templates, live collaboration, and ranking drop alerts. Higher plans add 1-click internal linking and API access.

User Ratings and Testimonials

Surfer is widely used, with the company citing 150,000+ customers across 159+ countries, including Bolt, ClickUp, Shopify, and Hostinger. Users praise the Content Editor for clear, writer-friendly recommendations and faster briefs. The common criticism is price: there is no permanent free plan, and lower-tier document and prompt caps can feel tight for high-volume teams.

Pricing & Value

Prices are billed yearly (USD per month). There is no free plan.

• Discovery: $49/month, optimize 120 documents, track 10 pages, Surfy and Humanizer
• Standard: $99/month, 360 documents, track 25 AI prompts refreshed weekly, 3 seats
• Pro: $182/month, 5 brand workspaces, 50 AI prompts refreshed daily, internal linking
• Peace of Mind: $299/month, unlimited documents, 100 AI prompts daily, API access
• Enterprise: from $999/month, custom limits, SSO, white-label, dedicated support

Surfer fits teams that publish regularly and want one workflow for Google and AI search visibility. Lighter users may find Discovery enough; agencies tend to pick Pro.

Wellows offers a complete platform for managing your brand's presence in AI search. It acts as a single source of truth, helping you understand exactly how AI engines like ChatGPT, Gemini, and Perplexity interpret your brand.

The tool unifies citations, sentiment, and visibility data into one clear dashboard, giving you a comprehensive view of your performance.