HubSpot Breeze
Use CRM-connected AI assistance and agents for marketing, sales, and service workflows inside HubSpot.
HubSpot Breeze is the AI layer within the HubSpot customer platform. Its assistance and agents use CRM information to support marketing, sales, and service work. HubSpot now presents Agent Hub as the place to build, manage, and monitor agents across the platform.
Key Highlights
- Breeze Assistant for CRM-connected assistance
- Customer, prospecting, and data agents
- Agent Hub for managing active agents
- Custom agent and workflow building
- HubSpot Credits for many AI features
What Makes It Different
The agent workflow connects to information already held in HubSpot, including customer records and conversations. Agent Hub brings activation, management, and performance review into one place. Teams can use predefined agents or build custom workflows around company knowledge and CRM data.
Features & Capabilities
Customer agents support service requests, while prospecting agents help research and engage leads. Data agents answer questions using customer information. Access to these tools depends on the relevant HubSpot edition and feature requirements.
Agent builder lets teams combine prompts, knowledge, and CRM data on a visual canvas. Before enabling actions, review account permissions and test how the agent handles incomplete records, unusual requests, and work that needs a person’s judgment.
User Ratings and Testimonials
HubSpot publishes selected customer examples and reported business outcomes. These are results from particular implementations, not guarantees for a new account. Evaluate an agent against your own CRM records, service policies, and required approval steps before relying on it in a recurring workflow.
Pricing & Value
- Agent Hub: included in Starter, Professional, and Enterprise editions
- HubSpot Credits: used by many agents and AI features
- Credit purchases: packs or pay-as-you-go options
Compare the edition needed for each feature and the credits consumed by the intended workflow. Included agent-management access does not mean every AI action has unlimited free usage.
Product facts
- Pricing
- Not yet verified
- Access
- Not yet verified
- Product status
- Not yet verified
FAQs
Breeze is HubSpot’s CRM-connected AI assistance and agent layer. Agent Hub now manages and builds agents across marketing, sales, and service.
No. Breeze is the AI layer built into HubSpot's Smart CRM. It uses your CRM records and conversations but is not a CRM on its own.
Agent Hub is included in Starter, Professional, and Enterprise. Many agents and AI features consume HubSpot Credits; rates vary by workflow.
Breeze runs inside HubSpot and reads your CRM data, conversations, and deals, so its agents and assistant answer questions and act with real context.
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