Qualified

Qualified is a B2B marketing platform built around Piper, its AI sales development agent. Piper engages inbound buyers on a website and through email, qualifies leads, and books meetings. Salesforce acquired Qualified in April 2026; Piper remains part of the Qualified product.

Key Highlights

• Website conversations through text, voice, and video
• Personalized email follow-up and lead nurturing
• Qualification, routing, and meeting scheduling
• Company knowledge and agent configuration in Agent Studio
• CRM and marketing platform connections

What Makes It Different

Qualified focuses Piper on inbound demand. Website visits, campaign engagement, and CRM context inform the conversation and follow-up. Teams configure the agent's knowledge and behavior, then review activity and outcomes rather than treating it as a general-purpose chatbot.

Features & Capabilities

Piper can greet visitors, surface relevant content, ask qualification questions, and guide buyers toward a sales meeting. Email workflows follow up on forms, nurture contacts, and continue conversations after events. Routing connects qualified buyers with the appropriate seller.

Agent Studio controls company knowledge and agent setup. Spotlight helps teams inspect agent activity. Qualified integrates with Salesforce and supports HubSpot marketing workflows, alongside other go-to-market tools. Higher tiers add capabilities such as human handoffs, API access, MCP, and a Salesforce sandbox.

User Ratings and Testimonials

Qualified publishes customer testimonials about multilingual engagement and reduced SDR workload. Speakap's CEO describes engaging buyers in their preferred language, while other customers discuss time savings. Assess those claims against your own routing rules, knowledge accuracy, and human handoff requirements.

Pricing & Value

• Premier: custom pricing for website and email engagement, meeting booking, and agent management.
• Enterprise: custom pricing with higher usage allowances, handoffs, API and MCP access, and sandbox support.
• Ultimate: custom pricing with multiple agent profiles, high-volume contact databases, and a dedicated IP address.

Allowances include monthly website sessions and active email contacts. Request a quote for your traffic, contact volume, integrations, and deployment needs.