Recraft

Recraft is an AI image and design platform that generates photorealistic images, editable vector graphics, and product mockups from a text prompt. It is built for designers, marketers, sellers, and teams who need brand-consistent visuals rather than one-off art. You can create a reusable custom style from your own reference images, so every generation stays on-brand.

Key Highlights

• Generates photoreal raster images and fully editable vector graphics
• Recraft V4.1, the platform's most advanced in-house model
• Create reusable custom styles from your own reference images, no model training required
• Built-in editing tools, mockups, and design-ready typography
• Recraft's own models plus frontier models like Nano Banana, Seedream, GPT Image, and Flux
• Video generation on higher tiers through Kling, Veo, Sora, Seedance, and Grok Imagine
• API access for generating images programmatically

What Makes It Different

Recraft's main differentiator is native vector output. Most AI generators produce only raster images, while Recraft can generate complex, editable vector graphics with consistent styles and clean typography, which matters for logos, icons, and print work. Its second edge is custom styles: upload a few reference images and Recraft turns them into a reusable style, keeping a brand look without training a model.

Features & Capabilities

In Recraft Studio you generate and edit images, vectors, and mockups, then refine them with custom color palettes, a magic wand, creative upscale, and prompt extraction. It pairs Recraft's own models with other top models, so you switch engines in one workspace.

Paid tiers add video generation, parallel generations for faster batches, and unlimited custom style usage. Teams plans add a shared workspace, shared styles, SSO, and 24/7 support. Developers can call Recraft through its API using a key from the profile section.

User Ratings and Testimonials

Recraft is well regarded by professional designers, who praise how customizable it is compared with tools like Midjourney and the rare ability to generate directly in vector format. The common trade-offs: the Free plan makes all images public with no commercial use, and subscription credits do not roll over month to month.

Pricing & Value

• Free: $0, 30 credits per day, Recraft models only, all images public, no commercial use
• Basic: $10/month billed annually ($120/year), 1,000 credits/month, commercial rights, private generations, and additional models
• Pro: $16/month billed annually ($192/year), 2,000 credits/month, video generation, priority and parallel image generation
• Teams: $18/month per seat billed annually ($211/year), 2,000 credits per seat, shared workspace, SSO, and centralized billing

An image generation or edit uses 1 to 2 credits. The Free tier is enough to test quality, while Basic is the entry point for commercial rights and private images.