Clay Alternatives
A curated collection of the 4 best alternatives to Clay.
The best alternative to Clay is Artisan. If that doesn't suit you, we've compiled a ranked list of other Clay alternatives to help you find a suitable replacement. Other interesting alternatives to Clay are: 11x, Salesloft and Apollo.
Clay alternatives are mainly AI Sales Tools tools but may also be Sales Agents tools or AI Marketing Tools tools. Browse these if you want a narrower list of alternatives or looking for a specific functionality of Clay.
Artisan is an AI sales platform for teams that want Ava to find leads, run outbound, and book meetings.
Artisan is an outbound sales platform built around Ava, its AI BDR. Sales teams use it to find leads, prepare outreach, handle replies, and book meetings. Teams configure approvals and escalation rules so human representatives can take over relevant conversations.
Key Highlights
- Ava for outbound campaigns and reply handling
- B2B prospect search and enrichment
- Email and social outreach, with queued phone steps
- Salesforce and HubSpot synchronization
- Optional dialer seats for human representatives
What Makes It Different
The platform combines prospect information, campaign activity, and meeting booking in one sales workflow. Ava handles repetitive outreach while representatives focus on live conversations. Teams set the campaign parameters rather than treating autonomous work as an assurance of qualified meetings.
Features & Capabilities
Teams can run cold outreach, reengage CRM contacts, and build cross-sell campaigns. Intent signals and account information help shape the messaging. Salesforce and HubSpot sync bidirectionally, custom webhooks bring in data, and Slack supports performance updates.
Plans include onboarding support and sending infrastructure sized to the campaign. Lead volume, mailboxes, and dialer seats affect the configuration. Review escalation behavior and contact handling before expanding a campaign.
User Ratings and Testimonials
Artisan presents customer examples and states that thousands of sales professionals use Ava. Those examples concern particular outbound programs. Evaluate replies, booked meetings, contact quality, and sending performance in your own target market, and compare the result with the agreed campaign scope.
Pricing & Value
- Team: quote-based plan for initial outbound programs
- Scale: quote-based plan with dedicated customer support and CRM setup
- Enterprise: custom volume, rollout support, and security controls
The full outbound platform is included across plans. Contact sales about lead volume, optional dialer seats, and evaluation terms; the previous Free, Intern, and Employee credit tiers are not the current offer.
Looking for alternatives to other popular tools? Check out other posts in the alternatives series and flowtools.co, a directory of best AI tools with filters for tags and categories for easy browsing and discovery.
11x provides AI digital workers for sales, RevOps, and GTM teams to run outbound and qualify inbound leads.
11x is an AI sales platform for sales, RevOps, and GTM teams. Alice acts as an AI SDR for outbound prospecting, research, outreach, and meeting booking. Julian handles inbound sales conversations around the clock.
Key Highlights
- Alice researches buyers, personalizes outreach, and drives qualified meetings
- Julian runs natural language sales calls and adapts during the conversation
- Covers prospecting, outreach, inbound handling, analytics, and deliverability
- Supports multilingual operations and multi-channel motions for nurture, reactivation, events, and expansion
What Makes It Different
11x is built around named digital workers rather than a generic sequence builder. Alice owns outbound generation across prospect research, messaging, and meeting booking. Julian focuses on inbound qualification and live sales conversations.
The product framing is broader than email sequencing. It combines prospect research, messaging, inbound qualification, CRM workflows, and analytics around Alice and Julian.
Features & Capabilities
The workflow starts with finding and researching accounts, then turning that context into personalized messaging and outbound workflows. 11x also lists analytics, deliverability, CRM integration, Slack integration, G2 integration, and API access.
Alice supports lead generation, nurture, reactivation, closed-lost recovery, PLG conversion, and event follow-up. Julian is positioned for inbound qualification, speed-to-lead, meeting scheduling, onboarding operations, and expansion.
User Ratings and Testimonials
11x does not publish a public average rating. The homepage includes customer quotes from leaders at Checkr and other companies, with praise for partnership, AI personalization, and using 11x as an execution layer for sales. Customer examples cite a 1.5x increase in qualified meetings and $1M+ pipeline in the first 3 months.
Caveat: 11x is not presented as self-serve or free, and pricing is handled through sales conversations.
Pricing & Value
- Alice: outbound AI SDR for prospect research, personalized outreach, and meeting booking
- Julian: inbound AI sales worker for qualification, live conversations, and scheduling
- Growth and Enterprise solution pages: quote-based options for larger volume, more languages, routing, integrations, and compliance needs
11x does not publish self-serve pricing. Treat it as a quote-based sales automation platform for teams with enough pipeline volume to justify procurement.
Put Your Wins on Repeat
Salesloft helps revenue teams prioritize and take action on what matters most - driving smarter sales execution, more qualified pipeline, and faster deal cycles.
Find and research leads, personalize messaging, and launch campaigns in minutes — not hours. All in Apollo.
Apollo.io is a sales intelligence platform. It helps you find and connect with your ideal customers. It combines a massive contact database with tools for email outreach and analytics.
Key Highlights
- Vast Contact Database: Access millions of verified contacts with detailed information.
- Advanced Filtering: Target prospects by title, company size, industry, location, and technology stack.
- Email Automation: Launch and track email sequences directly within the platform.
- Seamless Integrations: Works with LinkedIn, Salesforce, HubSpot, and other tools.
What Makes It Different
Apollo.io has a vast lead database and strong outreach tools, all in one platform. This integration simplifies the sales process. It removes the need for several tools.
Now, you can handle everything from prospecting to engagement in one place. Its real-time engagement tracking provides immediate insights into campaign performance.
Features & Capabilities
Apollo.io offers a suite of features for sales and marketing teams. You can create focused lead lists. Also, you can automate tailored email campaigns. Then, track engagement metrics such as opens, clicks, and replies.
The Chrome extension lets you add LinkedIn contacts straight to your lists. It includes data enrichment and a built-in email verifier. These features boost data accuracy.
User Ratings and Testimonials
Users on G2 give Apollo.io an average rating of 4.7 out of 5 stars across over 8,900 reviews.
Users love the platform for its large contact database and time-saving automation. Some say the data can be old at times. They also note that the platform has a learning curve.
Pricing & Value
Apollo.io offers a free plan with limited credits. Paid plans start at $49 for each user per month. They include more credits, extra features, and integrations.
The platform offers great value by combining many sales tools into one. This helps lower costs.
This month’s top products
Ranked by total paid bids this month.
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